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XCELERATE GYMS is the UK’s most exciting and award-winning new gym franchise that’s taking the fitness industry by storm.

We are now recruiting for new franchisees in prime locations who want to invest in their future today and open their XCELERATE GYM in Summer 2022. 

So check out what makes us different and better and why you should invest in XCELERATE GYMS.


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Taking the gym franchise industry by storm

XCELERATE GYMS is Made Different, Made Better and Made for Everyone and it is our brand, products, services and the support we offer our members, that is exciting members and investors in equal measure and fast accelerating our incredible growth.

Key to our success and a major reason why the brand is securing investments from so many new franchisees is that unlike rival gyms, we are not designed to just target and fight for the 15% of the population that are / have been, members of gyms.

As people demand more from their gyms and are prepared to invest more in their health and fitness, we provide an inclusive, community focused, engaging and supportive environment for everyone – irrespective of their age or experience working out in gyms.

What differentiates XCELERATE is the products and services we offer and how this enables us to target a broader base of clearly defined markets, making our business model more robust and making it the gym franchise of choice for so many investors. 



XCELERATE GYMS takes a full 360 degree view of our members health, fitness and wellbeing and gives them the support, the tools and the advice from world leading experts to help every member, maximise every element of their mind, body and soul. 

How do we do this? By working with the experts that are leaders in fields to provide scientifically proven support strategies based in elite sport to empower all our members, irrespective of their current fitness levels to help them unlock their full potential and achieve their personal best.

Inspiring hundreds of thousands of members - one community at a time

XCELERATE GYMS works with our business owners to place our facilities in the centre of hundreds of towns and cities across the UK.

We create, best in class health and fitness ‘hubs’ that become the beating heart their local communities, as individuals and families focused on their health, wellbeing and fitness join our gyms.



Most gyms target only segment #1 – our broader target market enables a more robust business model and greater opportunities to upsell with multiple individuals combined in family memberships leading to higher membership yields.

  • 1
    Gym users
    New and those upgrading / moving from other gyms
  • 2
    Who join with their families and become X-NATION members
  • 3
    Joining with their children as family members
  • 4
    Fitness consumers
    For those engaged in their health and well-being and therefore ‘consume’ fitness but that aren’t currently members of gyms

XCELERATE was built to be different

Our commitment to our business owners

Our award-winning, best-in-class membership product and service levels is also at the core of our B2B strategy.

Ensuring our business owners are provided with all the support, expertise and tools they need to open a gym franchise quickly and successfully, maximising property agreements and targeting a profitable position from the first day of opening.


We have a clear 26-week commitment to get each franchisee into business within 6-months of signing their agreement. We will work with the franchisee and our hand-picked partners to get the gym open in this time, minimising their initial costs and maximising the pre-sale and the opportunity that comes with being new.

XCELERATE Management Programme (XMP)

Our vision is “to create a culture that any employee will have a path to the Executive Team” with clear pathways for training, development and progression. We will talent spot for every gym and provide a growing group of high-quality individuals, aligned to our brand values and ready to become the next gen. of managers and leaders within the business.


We take pride in saying we have absolute transparency in how we work with our franchisees and all our hand-picked partners. This is to ensure we limit our franchisee’s costs throughout the ‘get into business’ process to help them maximise their investment and see as strong a return in the shortest possible timeframe.


We have a detailed ‘get into business’ activation plan that covers every aspect of the franchisee journey upon completion of the franchise agreement.

We will work on a targeted 26-week commitment of getting the franchisee into business (this is within 6 months of signing) which is achieved with our portfolio of hand-picked, industry leading partners which includes;


Out of every crisis comes opportunity…

The result of restructured high streets and retail spaces are a series of new opportunities in prime locations. As retail landlords ‘pivot’ and work to create new multi-purpose sites which combine to offer more leisure facilities alongside traditional retail and hospitality.

Availability of properties and the deals now currently on offer will make a material difference to our business owners and the success of our gyms and will fuel the growth of the business for the next 3-5 years.

Understanding where these opportunities exist and how to position your brand to appeal to landlords is the skill and expertise of the property team aligned to XCELERATE.

Our network of property agents and landlords ensures we already have the relationships with the Groups that provide us / and you with immediate access to a series of A1 sites in our targeted locations.

Where will you put your X?

Take A look Inside XCELERATE GYM Edgware…

At the start of May 2021, XCELERATE GYM Edgware opened its doors with over 1000 members, pioneering our member-centric, 360-degree approach to our members health, fitness and wellbeing.  

Take a look at how your XCELERATE GYM franchise could look and register your interest to find out more about opening a gym franchise with XCELERATE GYMS.