XCELERATE GYMS, a new franchise that takes a full 360-degree view of members health, fitness and wellbeing, has opened its first two sites in Edgeware and Solihull as part of a longer-term rollout strategy.
To maximise the fitness experience for members, XCELERATE GYMS underwent a stringent selection process to ensure they partnered with the best equipment suppliers in the business, which includes Wattbike as the indoor bike of choice.
Ashley-Faye Helsby, Product Director, XCELERATE GYMS explains: “It was key for us to work with leaders in their field. We want our members, irrespective of their current fitness levels to be able to unlock their full performance potential, and Wattbike is the perfect fit for this.”
With a respected history in elite sport, Wattbike brings the science-backed evidence, the reliable testing, the smart technology but also the sleek and modern design to fit with our brand image.”
Solihull and Edgeware have installed two Wattbike AtomX, the new smart bike for the commercial market which gives riders a fully connected, immersive experience. With in-built, interactive workouts, tests, training plans and climb mode all accessible from the Performance Touchscreen, the AtomX automatically changes resistance to follow structured workouts, simulate gradient changes and mimic real climbs from around the world.
The bikes will be used for small group training, rehabilitation, sport performance, individual use, personal training and fitness testing. For some of the larger sites in the rollout, there are also plans for integrated Wattbike studios.
“I was personally very keen to work with Wattbike as it had become the essential training tool for my recovery after suffering knee injuries from elite sport.” Helsby adds. “I lived and breathed the Wattbike during my rehabilitation and know first-hand how amazing it is.”
The Wattbike AtomX will also be a ‘hero’ product in the XNATION Games, an annual athletic competition run by XCELERATE GYMS to test speed, power and strength in endurance-based mental and physical challenges.
Tom Crampton, Head of Commercial Wattbike comments: “XCELERATE GYMS is set to take the industry by storm, and we’re excited to be supporting them with the best equipment indoor cycling has to offer.”
“The team has recognised the increased demand for smart training; accurate data and instant feedback which tracks performance and utilises metrics to motivate their members on their health and fitness journey. We look forward to supporting them across their portfolio of future sites.”